Poster Production

The production process of my poster began with creating a black background, and positioning text. However, I decided that the font for the title of the movie looked slightly childish to a certain extent and therefore may not convey the themes of the movie appropriately. However, after referring back to my textual analysis blog post, it was evident that the positioning of my text didn't exactly match the forms and conventions of a horror poster.

I decided that by adding a smokey texture it will give the poster an element of mystery and it will potentially make my poster stand out more than a plain black background. I then blended the layer into the original black background and changed the blending mode to hard light.

As mentioned above, I decided to reposition my text to match the forms and conventions of a horror poster. I decided to change my font to a font that looked more clear and professional. Although the font itself does not give the atmosphere of horror, the traditional horror colour palette of white, red and black does. I changed the text on the skyline from "From now on nothing will be the same" to "An experiment, gone wrong..." I decided to change this because the original quote has been used countless times on professional products and it didn't really tease that audience about the film narrative. However, "An experiment, gone wrong" teases the audience slightly more, and at the same time the teaser gives away the film narrative but not enough to spoil the overall film. 

I added the three random actors names above the movie title, as this was again a common convention found in my textual analysis. I also repositioned the "11.11.11" directly to the bottom of the poster, as if it was positioned directly below the title, there would be too much going on.

Literally every single professional mainstream (and indie) will contain a credit block, therefore I have included one on my poster. Therefore I have created one for my poster, I created this by downloading a font "SF Movie" from dafont.com and typing various text which you would expect to see on a credit block such as "Directed by.." "Cinematography by..." and so forth.

 Throughout production, minor alterations were made such as the fact that the word "Wrong" is now red,  the reasoning behind this is because if one buzzword is in a different colour, the audience are likely to be more attracted towards it, thus focusing their attention on it. Additionally, the fact that the colour red is applied on the word wrong also connotes danger and the fate of the characters within the movie, therefore this also lets into the narrative of the film.  Also, the reviews included work in a sense as usps to persuade the audience to see the film, as they are positive views from mainstream companies then it's likely that the audience are therefore more likely to develop the attitude that because "The Times or The Sun said it was good, then it must be good." This factor is more of a psychological technique to encourage the audience to go and see the film.