How might my products offer something new and how might they reach a wider audience?

As my trailer is going to use the traditional forms and conventions of a horror film; I need to ensure that my film has something new to offer and is memorable. In order to make my film memorable, I have used a catchy title: "No Mercy" and the release date "11.11.11" is also memorable and catchy. In terms of what my trailer may have to offer that's new, I think that my film has a different kind of antagonist that has never really been seen before. Although I have referred to my antagonists as zombies, they still have a human resemblance and also in a sense appear to be quite attractive.


Although I am required to produce a teaser trailer, a magazine cover and promotional posters. These are not the only methods in which a film will be advertised. In order to reach a wider audience, a film can now be advertised using cross media platforms.

One way in which a film may now be advertised is through the use of social networking sites such as FaceBook, Twitter and MySpace. A wider audience can be reached through social networking websites in the following ways: It's likely that a fan page will be set up on FaceBook, this can then be promoted on the advertisement section on FaceBook where it can reach an audience who have previously joined fan pages of similar films or mentioned similar films on their statuses. Furthermore, films are advertised using Applications such as games or an App which may edit their profile picture. For example, if I was to advertise my product on Facebook, I could consider creating an app that could turn peoples profile pictures into zombies and so forth. A film can also be advertised on Twitter by using a promoted HashTag in which it will be placed on the top of the trending topics list for people to see. For instance if my film would be promoted on Twitter, a HashTag such as "NOMERCY111111" may be used. Furthermore, a promoted profile of the film may be created which would appear in the user's "Who To Follow" list, particularly if they are already following people in the film industry.

Furthermore, the film may be advertised on YouTube where the trailer may be displayed on the homepage which will link the user to the specific YouTube Channel. Additionally, the film can be advertised through Apps on iPhones and the Android Market, such as LoveFilm, CineWorld, Vue and Odeon apps, in which the Apps often contain trailers, a synopsis of the film and in some cases videos of interviews with the actors.